Which digital lifestyle are you part of?
Information-gatherer: You are in this group if you use the Internet for information only. You don’t join social media but
occasionally read online comments to make a purchasing decision.
Extroverts: You want to express yourselves in every way possible. You mainly engage in online through social media but also use email, office intranet, face to face meeting or via landline. Your most used, trusted tool is smartphones. You also access Internet from both home and the office.
Wannabes: You are currently not, but looking to be more active online. You mostly access the Internet from home but want to be more active in the mobile world. You have a social network site account but you don’t participate there actively.
Utilizers: If you are a utilizer, world wide web is a tool for emailing, reading news, checking weather, sports scores, lottery results and shopping online. You are not interested in participating in social network because of privacy and security concerns. You generally belong to older demographics and have been using the Internet for a long time.
Connectors: The Internet is extremely important to you because you value establishing and maintaining friendships. You generally lead a busy home and work life and social networking is the only way to stay in touch with your contacts.
Movers & Shakers: You belong to comparatively younger demographics. Internet plays an important role in your life. You are passionate about social media. You update your blog regularly. At the same time, you are also a regular online shopper. You are often an online social activists with a loud voice online and are proud of many friends and contacts.